Entries by Deborah Kevin

6 writing hacks you need to know

Simplicity is the ultimate sophistication. ~ Leonardo di Vinci At Ripcord Communications, we love to simplify your life – and your writing. After all, they do go hand-in-hand.  That’s why we offer tips to not only make you a writing superstar but to attract new clients, and grow your business. Today we will go through […]

3 Easy Steps to Connect With Your Audience

You may have already conquered the important question of who your ideal clients are and that’s great. But now you need to ask yourself, what is the best way to connect with them?  So stop, drop and roll – oops, no fires here – we mean, listen, relate and formulate – formulate a good plan, […]

6 Basic Tips to Increase your SEO

In a recent post, we shared some “Cliff’s Notes” on what is SEO and why it is so important. (Here’s a link in case you want a quick refresher.)  Let’s focus now on how to incorporate some SEO best practices for your writing. Ready, set, go! Keep in mind that the big search engines’ top […]

Quick Tips to Be Your Own Editor

As an entrepreneur, you don’t often have the luxury of having an editor review your writing. This could lead to costly mistakes, which hurt your image in the eyes of your ideal client.  We word geeks cringe at seeing the wrong tense of a word or a substitution of “their” for “there” in the most […]

What the heck is SEO and why should you care?

SEO (Search Engine Optimization) is one of the most popular business “buzzwords” these days as we all turn to our Google search bar to get through our everyday lives. But do you really know what the concept of SEO really means for your business? An infinite amount of data is culled through every nanosecond of […]

Will You Join in My Crusade?

Musical theatre has long been a love of mine, dating back to special Saturday outings into Philadelphia with my grandmother to enjoy lunch and catch a show. I’m grateful that she instilled in me a love of the arts. One of my favorite lines of lyric comes from “Do You Hear the People Sing” from Les […]

The Camino finds you

Two weeks from today, I’ll be taking my first steps onto the Camino de Santiago de Compostella, commonly referred to as simply the Camino. I’ve spent six months training for this experience yet still feel unprepared and nervous. There’s a lingering doubt about my ability to achieve what I feel called to do. As often […]

7 Books Every Business Owner Must Have

We at RipCord Communications love to write, which means we also love to read. When working with our yummy clients, one question comes up over and again: what books ought our clients be using to support their everyday writing? We scoured our overflowing bookshelves to make a list of “must haves” for every entrepreneur. (To […]